The
Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson
will serve as senior vp of government affairs, replacing Jerry Cerasale, who
plans to retire at the end of the year.
Between
now and the year, Hudson will be working with Cerasale, who is capping off
20-years with the DMA.
There's
plenty to do as the industry fights off increasing calls for new regulations to
control the data collection practices of data brokers. The DMA is also part of
the Digital Advertising Alliance, which is embroiled in the ongoing Do Not
Track debate over consumer privacy.
