A
panel discussion at the
CDS
Global’s annual client conference
centered on the use of data to best benefit magazine
publishers. Chris Wilkes of Hearst’s application laboratory talked in
depth about the company’s efforts to improve digital offerings, including the
launch of weekly tablet versions of Esquire and Elle magazines. He also talked
about the tablet and smartphone markets, quickly growing venues for Hearst to
reach as many people as possible. “This is worth putting things at risk
for,” he said. “We are competing for people’s leisure time.”
Des Moines Register
Des Moines Register
