USPS Simple Samples Can be a Good Deal

http://www.dmnews.com/simple-steps-for-samplers/article/305498/

Today's the day the United States Postal Service (USPS) rolls out its summer promotions for marketers, which this year includes a free deal for marketers to put their logos on postal indicias, and discounts on mailers that make use of technological additions like augmented reality.  Most popular among marketers is likely to be the Post Office's reprised Simple Samples program, so herewith are some pointers for making best use of the discounts it offers.
ROI should be the first prescription for every mailbox sampling effort, advises Rocky Abbett, VP of sales for Nova Marketing Services, a sampling fulfillment company.  The return on Simple Samples, he says, will be as good as your customer data.