More
than two thirds of national newspaper readers say they prefer to read newspapers
in print format rather than on a computer, tablet or mobile phone, according to
new research for elephant communications.
The findings are from the latest edition of elephant’s British News Index, which explores consumer media habits and interest in current affairs. At a time when many see media habits as a black and white move from traditional to new media, the new data suggests old and new media are far more inter-connected, with specific segments using different combinations of media and platforms.
The findings are from the latest edition of elephant’s British News Index, which explores consumer media habits and interest in current affairs. At a time when many see media habits as a black and white move from traditional to new media, the new data suggests old and new media are far more inter-connected, with specific segments using different combinations of media and platforms.
