REMAG, a program in which consumers
recycle magazines, newspapers or catalogs in in-store kiosks, has been
implemented in SuperMax supermarkets in Puerto Rico. For each recycled
periodical, consumers get up to five instant coupons good for discounts off
magazines of their choice (across 15 categories). They can also designate a nonprofit
or charity to receive a monetary reward for each coupon. The program has
support from leading consumer products companies (General Mills, P&G,
Kraft, Pepsi, among others) and environmental organizations.
