Thursday, August 15, 2013

MediaPost Mag Bag

http://www.mediapost.com/publications/article/206892/mag-bag-elle-launches-dating-app.html#axzz2c4UGGCYS
Town & Country Boosts Rate Base
Town & Country is raising its rate base from 5.5% from 450,000 to 475,000, effective with the magazine’s January issue. That’s the first rate base for the high-end domestic title in a decade. The magazine also recently boosted its cover price from $4.99 to $5.99, effective with its September issue.
The Atlantic Adds New Video Offerings
This week The Atlantic rolled out several new video offerings and increased the size of its video team. New installments of two original series, “Economics in Plain English” featuring senior editor Derek Thompson, and “The User’s Guide to Energy” with senior editor Alexis Madrigal, are now live on The Atlantic’s video channel.
Ser Padres Sponsors Kidcation Week In San Antonio
Meredith Corp.’s Ser Padresis sponsoring the first Kidcation Week in San Antonio, TX, by offering families a free half-day admission to the San Antonio Children’s Museum on August 17.
Mastrangelo To Associate Publisher, Advertising, Self
Matt Mastrangelo has been named associate publisher, advertising, for Self, effective Sept. 3. Mastrangelo recently served as publisher of Rolling Stone and RollingStone.com, in addition to running the Music Marketing Group at Wenner Media. During his 12-year tenure, he also served as publisher of Men’s Journal and executive director of corporate sales and integrated marketing. Before that, he worked at Family Circle for 10 years.
Meeks To Editor, Atlantic Media Strategies
Brock N. Meeks has joined Atlantic Media Strategies, the in-house creative solutions outfit at Atlantic Media, as editor. In this role, he will oversee editorial strategy for Ideas Lab, a Web site sponsored by General Electric that explores new approaches to policy areas like manufacturing, technology, and jobs. 
And more...