Hearst Magazines
Digital Media and integrated communications agency OMD have teamed with
Estee Lauder for what they describe as the first Flipboard magazine
created for a product launch. Set to launch today, the Estée Lauder
Beauty Book highlights the science behind the Lauder brand’s newly updated
Advanced Night Repair, and also offers fashion, beauty, health and
lifestyle content from the editorial teams of Harper’s Bazaar,
Elle and Marie Claire. Hearst also will create custom-developed content
for the project.
