Last week, the skies opened and online
publishers got some great news: according to eMarketer, U.S. adults are poised to spend more
time consuming media on their digital devices than their TVs. This, of course,
is the moment they've been waiting years for. And while ad dollars don't follow
"time spent" in a linear way, the stat gives online some bragging
rights and at least another bullet point for the deck when pitching for TV's
$70 billion pot.
