Global
ad spending will increase 3.4% this year, according to a downgraded forecast
from media intelligence firm Warc. The prediction is down from a January
forecast of 4.0% growth.
Next
year, Warc projected, global ad spending will rise 5.4%. In the U.S., ad spending will increase 1.8% this year, according to Warc's latest forecast. In January it had predicted a 0.3% decline.
