12 Things Direct
Marketers Need to Know about the Omnicom-Publicis Merger
CEOs John Wren and Maurice Lévy dropped a bombshell on the agency world this
past Sunday by announcing the merger of marketing behemoths Omnicom Group and
Publicis Groupe to form Publicis Omnicom Group. The announcement led to an
explosion of questions regarding what this union will mean for the marketing
industry and how will the fused conglomerates harness Big Data for their
clients. And just like with Big Data, it's vital for marketers to sift through
the surge of information surrounding the mergerand find the key insights of how this partnership will affect them personally.
Here are 12 ways our industry experts predict this merger will affect direct
marketers in particular.
