Monday, July 15, 2013

NYT Adds Low Priced Product

http://www.adweek.com/news/press/new-york-times-moves-forward-low-priced-product-151152
The New York Times is starting to make good on its promise to develop a low-priced news product. Six months after having completed staff cuts, Times executive editor Jill Abramson announced new products and leadership shuffles to boost the paper's digital footprint.
Abramson had already shaken things up back in January, elevating Larry Ingrassia and Ian Fisher to assistant managing editors to focus on digital, among other changes. With mobile traffic now accounting for nearly half the Times' Web traffic, she said today's moves would position the paper to capitalize on that trend.