According
to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013
held few surprises for media sectors—continuing trends established in recent
years. Television remained the dominant media type in terms of advertising
investments (with 59% media share and 3.5% global growth), and it appears that
TV will maintain this position at least for the short term. TV advertising,
however, was not immune to the economic problems in Europe in Q1, leading to a
2.9 percent decrease in this region.
Decreases
in print advertising continued slowly, as both spending in magazines and
newspapers both declined in the first quarter (-2.8% and -4.7%, respectively).
Newspaper ad spend decreased in North America, Europe and Asia-Pacific, while
magazine ad spending decreased in Europe, Asia-Pacific.
