Sixty-six percent of b-to-b media CEOs surveyed for the latest report said current business conditions for their companies are positive, compared with 58% in January. Looking ahead 12 months, 75% of respondents said they anticipate better business conditions next year, compared with 60% who had positive expectations in the January survey.
CEOs' optimism is more tempered when it comes to the market conditions of their reader customers. In the latest survey, 44% expressed a positive outlook, while half were neutral. In January, only 37% of CEOs reported positive economic conditions, and 56% assessed conditions as neutral.
