Print newspaper circulations continued to rise in Asia and decline in mature
markets in the West, while digital advances have increased the audience for
newspaper content as never before, the annual World Press Trends survey of the
World Association of Newspapers and News Publishers (WAN-IFRA) showed.
But the growth on digital platforms is not being followed by consequent
growth in advertising revenues. An analysis of the World Press Trends data
shows that news sites enjoy high readership, but the level of reader engagement
is low.The data showed:
More than half the world’s adult population read a daily newspaper: 2.5 billion in print, more than 600 million in digital form.
The newspaper industry generates more than US$200 billion of revenue annually. Newspaper circulation declined only -0.9% globally in 2012 from a year earlier, as rising circulations in Asia offset circulation losses elsewhere.
Circulation declined over one year by -6.6 % in North America, -5.3 per cent in western Europe, -8.2 per cent in eastern Europe, and -1.4% in the Middle East and North Africa. It increased +1.2% in Asia, +3.5% in Australia and New Zealand, and +0.1% in Latin America.
And more...
