U.S. advertising spending in the first quarter of 2013 was virtually the
same as a year ago -- with the second and third quarters also appearing murky.
Kantar Media says spending inched lower by 0.1% to stop at $30.2 million --
with the better performers including cable TV, Spanish-language TV and outdoor. Looking forward, Jon Swallen, chief research officer at Kantar Media North America, states: “Data from the early second quarter are mixed, suggesting marketers are still being cautious and conservative with ad budgets. However, there are some bright spots, including healthy growth for Hispanic media and outdoor.
