The magazine industry’s ad spending revenues for print only continue to
decline, with eMarketer estimating in March 2013 that the format would contract
by 0.4% this year and would not start growing again until 2016.
But while buffeting from digital forces is cutting into print revenues, many magazines have successfully translated content to online formats and gained readership on digital editions. According to a December 2012 survey from payments consultancy WorldPay, 22% of US internet users had bought a downloadable magazine or newspaper via a subscription service.
But while buffeting from digital forces is cutting into print revenues, many magazines have successfully translated content to online formats and gained readership on digital editions. According to a December 2012 survey from payments consultancy WorldPay, 22% of US internet users had bought a downloadable magazine or newspaper via a subscription service.
