HOW many front covers does a magazine have? The logical answer — one — is
outdated.
In an effort to woo readers — and generate additional advertising revenue — magazines are being published with two, three, four or more front covers, typically appearing one after another as if a printing press had run amok.
At first, a magazine with more than one front cover seems like a house with
more than one front door. But there are many reasons for readers and marketers
to embrace the concept, as evidenced by a growing acceptance among industry
stalwarts like Condé Nast, Hearst, Meredith and Time Inc.
In an effort to woo readers — and generate additional advertising revenue — magazines are being published with two, three, four or more front covers, typically appearing one after another as if a printing press had run amok.
