Wired is debuting a new look for its June issue, which hits
newsstands Tuesday. The magazine has been completely made over by Scott Dadich,
who before being named editor-in-chief last November worked as creative
director of Wired from 2006 to 2010.There was something about the previous version of Wired the bright colors, bold fonts, perhaps the splashy photos and graphics that
made it feel distinctly like a magazine about science and technology for men.
Not so with the new edition of Wired, which feels more like Wired meets T: The
New York Times Style Magazine meets The New Yorker. With its modern, almost
muted aesthetic, it feels more like a lifestyle magazine and a rather
sophisticated, thoughtful one at that. Wired's redesign began with an idea and a problem to solve,
Claudia de Almeida, Wired's new deputy design director, recalled in a phone
conversation with Mashable last week. "We asked ourselves what is
technology, what kind of role does it play in our lives today, and how can that
be communicated on the pages of Wired that people can connect to and that feels
current?" "From my point of view, technology is not only your
computer on your desk anymore, it's part of your life. It made sense to me to
have a design that felt more accessible, that didn't make you feel all the time that you're just reading a tech magazine," de Almeida said. "It's not only a magazine about technology, it's also a magazine about people who make technology happen."
