Mobile
advertising has lagged consumer behavior, but now Time Inc. and Sprint have
struck a wide-ranging deal to crack the burgeoning market.
The deal lets the No. 1 U.S. magazine publisher tap into the carrier's 56-million user base through Sprint’s personalized ad-targeting service, Pinsight Media+. Advertisers will have access to Sprint’s mobile portal, ad networks like Jumptap and third-party publishers like AccuWeather. Likewise, Sprint will be able to run clients’ ads on the mobile sites of Time Inc.’s brands like Time, People and Sports Illustrated, which reach 20 million monthly unique visitors.
The deal lets the No. 1 U.S. magazine publisher tap into the carrier's 56-million user base through Sprint’s personalized ad-targeting service, Pinsight Media+. Advertisers will have access to Sprint’s mobile portal, ad networks like Jumptap and third-party publishers like AccuWeather. Likewise, Sprint will be able to run clients’ ads on the mobile sites of Time Inc.’s brands like Time, People and Sports Illustrated, which reach 20 million monthly unique visitors.
