Friday, May 31, 2013

NYT Launches Full Mobile Site Redesign

Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the Motorola Razr was a high-tech device, and the iPhone had yet to enter our common consciousness. But today, that finally changed when the Times debuted its first full redesign of m.nytimes.com.
A few initial changes were made to the site in late April: the design was cleaned up, load times improved, and some touch-screen optimizations introduced. Today's big revamp also includes layout updates and features like article-to-article and section-to-section swiping, commenting capability, prompts for iPhone users to view Times content on its mobile site, and the ability to save articles across platforms. The site’s advertising components will now include full-screen interstitial units.