The 18th edition of
FIPP World Magazine Trends 2012-13 is now available in print, digital and Excel
editions.
According to Trends
data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to
grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011,
adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger
growth, at 5.3% and 6.1%, respectively, the data shows.
Key findings:
Advertising expenditure by medium is shifting, as print
mediums see downturns while digital technologies are emerging as an
important player in the media landscape
Longer term optimism: gradual but sustained improvement in ad expenditure in North America, Western Europe and the Middle East and North Africa in 2013 and 2014
Asia Pacific, Central and Eastern Europe and Latin America should all achieve 7% to 10% annual growth over the next two years
60% of growth is coming from developing markets
Longer term optimism: gradual but sustained improvement in ad expenditure in North America, Western Europe and the Middle East and North Africa in 2013 and 2014
Asia Pacific, Central and Eastern Europe and Latin America should all achieve 7% to 10% annual growth over the next two years
60% of growth is coming from developing markets
