Is This a Great Excuse to Print Something? (Digital Nirvana):
Saw a QR Code this week that seemed like a neat opportunity for printers to sell to their customers. I was sitting in the doctor’s office with one of our daughters, and there on the back of the exam room door was a poster with three QR Codes, each taking me to a different social media site (Google+, Yelp, Yahoo!) where I was encouraged to write a review of the practice. What a great idea, I thought. The office benefits from positive online reviews, and I benefit from having something to do while I sit and wait for the doctor to arrive. Win, win! Could I write those reviews at home? Sure, but chances are, I won’t. But if I’m sitting there waiting, chances are, I just might. (I did.)
It’s a great, simple idea that offers an excuse to contact local businesses with print solutions. There may be only one poster per business, but how many doors do they have? It also gets your services, your ideas, in front of them and presents you as a solutions provider. What additional opportunities might that open up?
