Poulsen will be based in Shanghai and reports to Jyrki Ovaska, President, Paper Business Group, in paper business related matters and to Jussi Pesonen, President and CEO, in Corporate Relations.
Pertti Salminen, who has been responsible for Paper Business Asia Pacific, will retire as planned in September 2013.
Poulsen has been working as Senior Vice President, UPM Plywood, since 2011.