The Economist Targets College Students

http://www.nytimes.com/2013/04/30/business/media/the-economist-looks-to-colleges-for-a-new-generation-of-readers.html?partner=rss&emc=rss&utm_source=feedly&_r=1&

The Economist magazine is headed to campuses around the country to encourage students, teachers, professors and others in the academic community to become readers. 
An effort that is to begin on Monday will carry the theme “Dare 2 Go Deep With The Economist” – the numeral, presumably, echoing how so many members of the intended audience use shorthand when they communicate online and on mobile devices.