http://www.publishingtechnology.com/2013/04/publishers-commitment-to-online-communities-set-to-double-by-2015/
The study also investigated the rationale and perceived benefits for
publishers moving into this arena, revealing that:
84% of
publishers felt their spending on online communities would increase in the
next two years with only 14% envisaging expenditure remaining stagnant
64% of
publishers with online communities were convinced that their investment in
this market is already paying off and a further 24% believed it would do
so in the short term
73% of all the
publishers interviewed felt that online communities helped or would help
them to engage better with their audiences
72% of trade publishers said they helped or
would help to increase direct relationships with customers.
