NY Times Co. Plans Strategy, Reports Q1

NY Times Co. unveils growth strategies: New York—On the heels of reporting first-quarter results, the New York Times Co. announced a series of strategic initiatives to spur revenue growth that will begin to be rolled out in the fourth quarter.

http://www.adweek.com/news/press/new-york-times-planning-lower-priced-digital-subs-148888

The New York Times Planning Lower-Priced Digital Subs

In this morning's first quarter earnings call, which had revenues down 2 percent, The New York Times Co. announced plans for a number of new initiatives at the flagship paper, including a lower-priced subscription model, international expansion, and increased focus on digital video, all expected to roll out in the last quarter of 2013 through 2014.

http://www.mediapost.com/publications/article/198963/nytco-circ-revenues-up-ad-revenues-down.html#axzz2RVYzoCAGThe New York Times Co. reported that circulation revenues rose in the first quarter, reflecting the continuing success of its digital subscription strategy -- but this growth was more than offset by a steep decline in print advertising revenues and a more modest decrease in digital ad revenues. NYTCO's total circulation revenues rose 6.5% from $227 million in the first quarter of 2012 to $242 million in the first quarter of 2013, thanks to a 45% jump in the number of the company’s digital subscribers, which numbered 708,000 at the end of the recent quarter, compared to around 490,000 a year before.