The Web giant bought the popular brand in August last year with the intention of using data from the travel guides to improve its own local listings and reviews used by a number of its Web services. It’s not known how much Arthur Frommer paid to buy back the rights to the brand he created way back in 1957. Travel news website Skift reported last month that Google had decided to stop printing the paper-based version of the famous range of guidebooks, but Frommer told the Associated Press this week that he intends to get the printing presses rolling again.
Monday, April 8, 2013
Google Sells Frommer's to Founder
The Web giant bought the popular brand in August last year with the intention of using data from the travel guides to improve its own local listings and reviews used by a number of its Web services. It’s not known how much Arthur Frommer paid to buy back the rights to the brand he created way back in 1957. Travel news website Skift reported last month that Google had decided to stop printing the paper-based version of the famous range of guidebooks, but Frommer told the Associated Press this week that he intends to get the printing presses rolling again.