Global
marketing budgets, trading conditions and staffing levels continue to
experience growth, according to marketing information company Warc, with its
Warc Global Marketing Index rising to 52.9 in April, up from 52.4 in March.
A
GMI reading of 50 represents no change in global marketing conditions. A score
of 60 indicates rapid growth, and a score below 50 marks a decline. The
Americas continues to be the most positive region, with a GMI budget level of
54.8, with Asia-Pacific at 53.3 and Europe holding steady at 50.5.
