Another struggle for
125-year-old Pearson publicationThe Financial Times is facing a weak advertising market,
despite subscription gains, The Guardian reported. Parent company Pearson
said it's because a number of large ad campaigns are planned for the
second quarter, whereas last year they ran in the first quarter.
Despite
the blow to ad revenue, Financial Times digital subscriptions increased by 4
percent in the first quarter, to 328,000. The business news publication has a
global paid and digital circulation of 602,000.Still, along with others in the industry, print ad revenue has been challenged in recent months and digital advertising has been slow to make up for it. There's growing competition for the global business reader, from the likes of The Wall Street Journal, Reuters and Bloomberg LP. In February, there were rumors that the 125-year-old paper would be sold.
