http://www.bloomberg.com/news/2013-04-10/gannett-times-co-web-paywalls-have-been-a-success-report-says.html
Gannett Co.
(GCI), New
York Times Co. (NYT) and other newspaper publishers are finding that
consumers are willing to pay for online subscriptions for access to local news
content, according to a report from Borrell Associates Inc.
Gannett, the owner of daily newspapers
including USA Today, had
46,000 online subscriptions at the end of 2012, two-thirds of which were new
readers, the Williamsburg, Virginia-based researcher said in a report being
released today. Times Co. last year generated more revenue from circulation
than from advertising -- in part because it “led the way” charging for online
access, Borrell said.
Times Co., Gannett and others have been building
these so- called paywalls in an effort to make up for lower advertising sales
and print subscriptions. Still, only about 25 percent of all newspapers had
done so by the first quarter.
