Traditionally the purveyor of
recipes and cleaning tips, women's service magazines have come a long way, but
apparently not far enough. More than a decade ago, Real Simple and O, The Oprah
Magazine packaged service as lifestyle, forcing the category to pivot en masse.
So, in the past year, Good
Housekeeping, Redbook, Family Circle, Ladies' Home Journal and Woman’s Day—all
facing long-term advertising and newsstand sales declines—further downplayed
their bread-and-butter housecleaning, parenting and relationship advice in
favor of fashion, beauty, shopping and entertaining.
