Companies will be increasing their digital
marketing budgets by 9% on average in 2013, fueled by increased investments in
corporate websites and digital advertising, according to a new report
from Gartner. A survey of 250 marketers working in financial services, retail,
technology, media, and healthcare revealed that companies devote an average of
25% of their marketing budgets to digital pursuits. Gartner predicts the
percentage will continue to rise because companies find digital more
cost-effective than traditional techniques. Asked what digital disciplines were
most essential to their current success, marketers named company websites,
social media, and digital advertising.
