Condé Nast has introduced a new
digital marketing product, one of its first since the company overhauled its corporate sales group last
summer to tap into potential growth in online advertising.
The new product, called Condé
Nast Catalyst: Audience by Design, is an attempt to match the company's
audiences with brand advertisers to reach consumer types like high-spending
moms and highly social singles who aren’t expressly targeted by Condé Nast’s 27
sites.
