At MPA Swipe 2.0, App Model Begins to Grow Up:
MPA president and CEO Mary Berner once again took the opportunity in her opening address to defend and promote magazine media: "There's never been a better time to be in the business of magazine media," she said. "And if you ignore the pundits and the potshots you'll see why this statement is true."Berner touted the magazine platform as one on a growth trajectory, especially taking into account the various media a brand is represented by. "It is no longer accurate or even appropriate to talk about ourselves as a magazine. It does not begin to measure our reach," she said.
