How This Old House Leverages Its Video Content:
For a magazine brand like Time Inc.'s This Old House, video is clearly a valuable asset, especially since it started out as a television show.
The magazine has ported a bunch of its video content to YouTube, which had about 93,000 views from mid-January through mid-February. Video on the site itself—which attracts about 2.9 million monthly uniques—notched close to 450,000 views last December. About 54,000 videos were watched on a mobile device during that same month.
Here, FOLIO: checks in with This Old House magazine editor Scott Omelianuk to trace the brand's video content evolution.
