Lagardère
Active, the owner of the Elle brand, has
created a new digital platform to promote the Elle International Network,
including a website, mobile site, Facebook page and Twitter account. These combined
digital tools connect with the websites, mobile sites, applications, pages and
accounts of the 43 international editions of Elle and
also promote Elle's media and events
worldwide.
By sharing international and local news, promoting global and
regional initiatives and highlighting the operations of the different editions,
the new Elle platform aims to drive traffic locally and to further develop its
global audience.
