Bloomberg Pursuits Redesigns and Ups Frequency:
“We’re competing in an attention economy—building an audience has never been more difficult,” Paul Bascobert, president of Bloomberg Businessweek, said at the 2012 American Magazine Conference in San Francisco this past October.
Now, Bloomberg Markets spin-off and luxury magazine Bloomberg Pursuits is doubling its frequency to four times a year and has redesigned itself—all moves to better compete in the “attention economy."
