Whether it’s taking stock of one’s own wealth or gawking at
others,’ people’s interest in money seems limitless. So says The Wall Street Journal, which is giving personal
finance the glossy treatment with a new magazine insert, WSJ. Money.
WSJ. Money is a
spinoff of WSJ. Magazine, the newspaper’s
luxury lifestyle insert. The title is slated to make its debut March 9 and
publish four times this year. It’ll be distributed in the Journal’s weekend edition in the U.S., which has a
circulation of 2.3 million. The goal is for 50 pages per issue, including 30
edit and 20 ad pages.
