Time Inc. CEO Laura Lang has made a point of capitalizing on
the company's enormous number of print subscribers and breaking down walls
between its traditionally autonomous brands.
In keeping with this new collaborative spirit, celeb
weekly People teamed up with
healthy-eating monthly Cooking Light on
a new editorial booklet called “Fresh Start” that mixes celebrities’
weight-loss stories with healthy eating tips and recipes. Sponsored by Barilla
pasta and featuring a cover interview with actress and Jenny Craig spokeswoman
Valerie Bertinelli, the booklet appears in People's
’s annual “Half Their Size” issue on sale Jan. 4 and in Cooking Light's Jan/Feb issue.
