Like many publications, The New
York Times has a banner ad problem. The problem is this: the Web is littered
with banners and new computer-driven methods of buying discrete audiences is
putting even further pressure on the display ad market.
But unlike newfangled
publications like BuzzFeed, the NYT isn’t giving up on the banner. In fact, it
wants to reinvent it by giving it a heavy dose of the same tech savvy behind
its recent pathbreaking
interactive feature,
“Snow Fall.”
