Faced with floods of online content,
readers open magazine apps for a cohesive, relaxed reading experience -- only
to cope with massive file downloads and confusing, complex interfaces.
A new batch of magazine
publishers wants to move in a different direction. Drawing on the concept of "subcompact
publishing," recently articulated by Craig Mod, and often mentioning
Marco Arment's The Magazine as inspiration, these publishers are
creating minimalist magazine apps that do just enough -- and no more -- to
provide a focused, deep, quality reading experience.
