SMBs to Spend a Healthy Amount On Local Advertising In 2013:
According to “2013 Local Advertising Outlook,” a report from Borrell & Associates, local ad spend will grow 8.2%, from $88.9 billion in 2012 to $96.2 billion in 2013.
Examining overall media purchased in 2012, local newspapers advertising held the top spot at 64%, followed by online ads (62%), ads in local publications (54%), and direct mail (45%).
