Global advertising had a strong first nine
months of 2012, with television advertising still holding the biggest share of
advertising dollars and outperforming overall global growth.
Nielsen says ad spending rose 3.3% from January to September last year, with TV advertising up 4.3% during the period.
Although other new media platforms are growing, TV continues to dominate in
overall global advertising with a 61.8 share. Newspapers remain second at a
19.7 share; magazines, 7.9 share; radio, 5.2; Internet, 2.7; outdoor, 2.6, and
cinema advertising, 0.3.
Nielsen says ad spending rose 3.3% from January to September last year, with TV advertising up 4.3% during the period.
