Tuesday, January 8, 2013

For Wired, Half of Ad Revenue Digital

http://adage.com/article/media/digital-cracks-50-ad-revenue-wired-magazine/238986/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=ada
Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the difficult business of print. Across the year as a whole, digital ads comprised 45% of total ad sales at Wired, according to the magazine.