2012 was another tough year for magazines, with
total ad pages falling 8.2% from 168,712 in 2011 to 154,838 last year,
according to the Publisher’s Information Bureau. Losses cut across most of the
major magazine categories, although some individual titles did post positive
results. Out of 219 titles tracked by the PIB, 158 titles or 72% of the total
experienced ad page declines. 74 titles or nearly 34% of the total experienced
ad page declines of 10% or more, and 28 titles or 12.8% of the total
experienced ad page declines of 20% or more.
