Another worldwide advertising estimate has pulled back on its projections for growth in the industry.
Global advertising will now climb 4% in 2013 -- down almost a full percentage point from the previous estimate made by London-based Warc, a marketing research service. But Warc says advertising growth levels will spike up next year, 2014, to 5.5%.
Global advertising will now climb 4% in 2013 -- down almost a full percentage point from the previous estimate made by London-based Warc, a marketing research service. But Warc says advertising growth levels will spike up next year, 2014, to 5.5%.
Other ad agencies have lowered estimates for 2013, but eMarketer offered up more optimistic projections -- 2012 advertising spending grew 5.4% to just under $519 billion, a rate that will continue at about the same levels through 2016, topping out at $628 billion.
