Big 3 Business Mags Post Ad Gains

Big 3 business magazines post ad page gains: The Big 3 business magazines—Bloomberg Businessweek, Forbes and Fortune—posted ad page gains in the first half of the year compared with the year-earlier period, according to Publishers Information Bureau figures. Forbes led the way with a 13.0% gain in ad pages, followed by Bloomberg Businessweek (6.4%) and Fortune (4.0%).The magazines outperformed the broad consumer magazine market, which posted an 8.8% decline in ad pages in the first half of the year.