The current marketing builds the brand but leaves consumers confused. JC Penney's marketing is entertaining consumers and building the brand, but it's not doing the "hard work" of communicating the retailer's revamped pricing strategy.
Wednesday, May 16, 2012
JC Penney Plans Ads
http://adage.com/article/news/jc-penney-plans-ads-explain-pricing-strategy/234787/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
The current marketing builds the brand but leaves consumers confused. JC Penney's marketing is entertaining consumers and building the brand, but it's not doing the "hard work" of communicating the retailer's revamped pricing strategy.
The current marketing builds the brand but leaves consumers confused. JC Penney's marketing is entertaining consumers and building the brand, but it's not doing the "hard work" of communicating the retailer's revamped pricing strategy.
