Martha Stewart is shutting
down Whole Living magazine,
spurring hundreds of readers, staffers and fans to take to Twitter to mourn the
magazine’s demise, praising everything from its team of editors to great
recipes and “visually elegant” content.
MSLO had been in talks
to sell the magazine to former Hachette Filipacchi CEO Jack Kliger and
TV Guide owner OpenGate Capital
for $2.5 million, but they apparently fell through. MSLO told staffers
yesterday afternoon that Whole Living was
kaput.