SodaStream Moves to Print Ads

http://adage.com/article/global-news/evade-u-k-ban-spot-sodastream-switches-print-ads/238645/

SodaStream is switching to a print advertising campaign to keep up the pressure on U.K. ad regulators, after its TV spot was banned for "denigrating the soft drinks industry." -->
The print ad, running today in major U.K. newspapers including the Guardian, Daily Mail and Evening Standard, is headlined, "Censored," and makes the claim that could not be broadcast on TV: "With SodaStream you can save 1,000 bottles a year." It was created by Studio 0304 in Israel, where SodaStream International is based.